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B.S. (Business Administration) / BBA in Marketing

Join the BSBA course and work towards building a career in Marketing

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Career Prospects for B.S. (Business Administration) in Marketing

For a rewarding career in Sales & Marketing, Digital Marketing, Strategy, Marketing Analytics, B2B Marketing and Marketing Research.

World-class Faculty & Industry Interaction

Faculty credentials evaluated by National Association of Credential Evaluation Services (NACES). Students and Faculty interaction with corporate leaders & global management gurus.

Marketing Industry Future in India

India is expected to become the world’s third-largest consumer economy, reaching US$ 400 billion in consumption by 2025, according to a study by Boston Consulting Group. India has occupied a remarkable position in global retail rankings; the country has high market potential, low economic risk and moderate political risk

Why Stratford University?

USP Units-01
START IN INDIA, GRADUATE IN USA
Seamless transfer to our USA campuses
USP Units-02
AMERICAN UNIVERSITY WITH AN INDIAN SOUL
Degree accredited by ACICS, USA
USP Units-03
EARN WHILE YOU LEARN
Internships or Jobs from 1st quarter
USP Units-04
FACULTY
Over 100 American certified faculties
USP Units-05
ACCEPT TRANSFER CREDITS
Transfer from other universities and utilization of prior learning
USP Units-06
GLOBAL DIVERSITY
With over 70% students from 47 countries
USP Units-07
UNIQUE TEACHING PEDAGOGY
Project centric courses to be job ready
USP Units-08
PLACEMENTS
96% placement over last few years

BSBA (BBA) in Marketing Course Details

Course objective

The primary objective of Marketing courses is to equip students with the right tools that would help them work their way up in an extremely competitive environment that Marketing is. For a Graduate in Marketing Management, there are several career paths like Sales Manager, Marketing Manager, Public Relations Manager, Advertising Manager, Promotions Manager and more open before them. Students can gain some years of quality work experience and then hone their skills further by pursuing an MBA in Marketing. This will help them leap ahead of their competitors and peers in terms of vertical growth within the Marketing sphere.

Stratford and you

Course Structure

(Total 40 courses x 4.5 credit hours each = 180 credit hours)

14 Core courses X 4.5 credit hours each = 63 credit hours

 

COURSE CODE COURSE NAME CREDITS
BUS 100 Introduction to Business 4.5
BUS 112 Principles of Accounting I 4.5
BUS 120 Sales and Marketing 4.5
BUS 122 Principles of Accounting II 4.5
BUS 135 Principles of Management 4.5
BUS 200 Business Law: Business, Government  and Society 4.5
BUS 210 Human Resource Management 4.5
BUS 220 Business Communications 4.5
BUS 235 Operations Management 4.5
BUS 240 International Business 4.5
BUS 250 Principles of Economics 4.5
BUS 302 Microeconomics 4.5
BUS 360 Business Ethics 4.5
BUS 490 Business Administration Capstone 4.5

 

Any 4 Concentration courses x 4.5 credit hours each = 18 credit hours
 

 

COURSE CODE COURSE NAME CREDITS
BUS 361 Buyer Behaviour 4.5
BUS 362 Sales Management 4.5
BUS 363 Strategic Issues in Marketing 4.5
BUS 364 Marketing Research 4.5
BUS 365 Marketing On the Internet 4.5
BUS 366 International Marketing 4.5
BUS 367 Business to Business Marketing 4.5
BUS 430* Competitive Strategies 4.5

BUS 361 Buyer Behavior

 
 

 

Prerequisite:None


This course focuses on understanding and influencing consumer perceptions and buying decisions. Integrated into the process is the role of marketing research and the basic methods and techniques needed to interpret information relevant to targeting markets, positioning products, and designing effective marketing communications.

 

BUS 362 Sales Management

 

 


Prerequisite:
None


This course provides an in-depth review of a variety of methods that businesses use to communicate with and influence customers and prospective customers. Methods covered include advertising, direct marketing, public relations, sales promotion, individual selling, and others.

BUS 363 Strategic Issues in Marketing

 


Prerequisite:
None


This course develops the marketing principles by which products and services are designed to meet customer needs, priced, promoted, and distributed to the end user. The focus is on the application of these marketing principles to a wide range of customers, both internal and external. Topics include new product/service introduction and segmentation and positioning strategy.

BUS 364 Marketing Research

 

 


Prerequisite:
None


This course covers basic research methodology applied to marketing issues. Students study methods and techniques for collection, analysis, and interpretation of primary and secondary data for customer and business marketing.

BUS 365 Marketing on the Internet

 

 

Prerequisite:None


This course will provide students with the skills and knowledge needed to generate viable business via the internet. This course will explore strategic directions, branding, business cases, and life-cycle management of products for developing products for a digital world.

BUS 366 International Marketing

 

 

Prerequisite:None


This course covers the concepts and practices of marketing in the global environment. The modifications and adaptations required to meet the challenges and different problems associated with international marketing will be the major focus of this course. Also covered is how to integrate strategies with international marketing functions.

BUS 367 Business to Business Marketing

 


Prerequisite:
None


This course develops the students’ understanding of the various concepts in organizational buying and enables them to comprehend the buying processes of business markets. With value created and delivered in the marketplace as its cornerstone, this course equips the students with necessary marketing tools to deal with issues related to business markets.

BUS 430 Competitive Strategies

 


Prerequisite:
BUS 120


This course addresses the complex future faced by existing businesses. Materials will cover strategic and organizational issues, restructuring, mergers and acquisitions, technological change, strategic alliances, and the challenges of creating and serving markets around the world. Topics include strategic goals, competitive environment, value chains, focus strategies, ethics, diversification, globalization, cooperation and competition, organization design practices, and implementing change.

Any 10 Elective courses x 4.5 credit hours each = 45 credit hours

Human Resources

 

COURSE CODE COURSE NAME CREDITS
BUS 350 Staffing and Employment 4.5
BUS 351 Workplace Safety 4.5
BUS 352 Employment Law 4.5
BUS 353 Labor Management Relations 4.5
BUS 354 Compensation Management 4.5
BUS 355 Managing People 4.5
BUS 425 Diversity in the Workplace 4.5

Informatics

 

COURSE CODE COURSE NAME CREDITS
CIS 206 Database Concepts & Relational Database Management Systems 4.5
CIS 207 Programming Languages 4.5
CIS 211 Internet Concepts 4.5
CIS 232 Database Programming 4.5
CIS 300 Managing Information Systems 4.5
CIS 305 E-Business IT Infrastructure 4.5
CIS 435 Business Information Systems Security 4.5

Management

 

COURSE CODE COURSE NAME CREDITS
BUS 300 Financial Management 4.5
BUS 305 International Business Strategies 4.5
BUS 325 Entrepreneurial Leadership 4.5
BUS 375 New Venture Creation 4.5
BUS 380 Project Management 4.5
BUS 405 Business Law: Legal Environment for Business 4.5
BUS 415 Organizational Theory and Development 4.5
BUS 416 Quality Management and Productivity 4.5

 

Finance

 

COURSE CODE COURSE NAME CREDITS
BUS 300 Financial Management 4.5
BUS 320 Taxation Principles 4.5
BUS 340 Managerial Accounting 4.5
BUS 400 Advanced Financial Management 4.5
BUS 420 Accounting Information Systems 4.5
BUS 440 Business Forecasting and Simulation 4.5
BUS 450 Personal Financial Management 4.5

Any 12 x Arts and Science courses x 4.5 credit hours each = 54 credit hours

English

 

COURSE CODE COURSE NAME CREDITS
ENG 111 College Composition 4.5
ENG 211 Oral Communications 4.5
ENG 220 Advanced Composition and Research 4.5

Mathematics

 

COURSE CODE COURSE NAME CREDITS
MAT 210 College Algebra 4.5
MAT 211 Statistics 4.5
MAT 212 Probability and Statistic 4.5
MAT 220 Discrete Mathematics 4.5
MAT 275 Introduction to Calculus 4.5

Science

 

COURSE CODE COURSE NAME CREDITS
SCI 110 Principles of Biology 4.5
SCI 210 Environmental Science 4.5
SCI 211 Impact of Science and Technology 4.5
SCI 212 Nutritional Science 4.5
SCI 250 Microbiology 4.5
SCI 260 Introduction to Biochemistry 4.5

 

Humanities

 

COURSE CODE COURSE NAME CREDITS
HUM 110 Principles of Ethics 4.5
HUM 111 History of Culture Across Anitiquity 4.5
HUM 200 Creative Express 4.5
HUM 201 Philosophy and Religion 4.5
HUM 220 The Cultural Mirror: Fiction 4.5
HUM 221 The Contemporary World 4.5
HUM 250 Cross-Cultural Diversity 4.5

Psychology

 

COURSE CODE COURSE NAME CREDITS
PSY 110 Social Psychology 4.5
PSY 220 Human Growth & Development 4.5
PSY 225 Positive Psychology 4.5
PSY 240
Critical Thinking and Reasoning
4.5
PSY 250 Mindful Leadership 4.5

Each course is 4.5 Credits each

 

Bachelors degree comprises of 40 courses
( 180 Total credits)

* Bachelors Fee Per Credit = Rs. 6952
* Registration Fee = Rs. 45400

* Subject to annual increase
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