What is freelancing
Freelancing is a sort of self-employment that offers flexibility to work at our own dispensable comfort for multiple clients simultaneously. Freelancing as an option is gaining up across all sectors like Animation, Fashion, E-Commerce, Service industry etc.
Freelancing in Digital Marketing:
Freelancing in Digital Marketing is burgeoning at a high pace as a sector. Promoting a product/service on digital platform for a client/own business to reach out to maximum customers and eventually converting to sales is DIGITAL MARKETING.
There are numerous employment opportunities offered in Digital Marketing domain. However, one of the most flexible one is FREELANCING where a person is free to chose his platform digitally, gain expertise and start delivering at very low cost and risk.
Today, Online Marketing has taken the centre stage in promoting a product/service offered by a company. As a Marketer we cannot afford to think without touching digital platform. 1 billion internet users are surfing internet every month. This widens the scope of Digital Marketing for those who have flair to work over internet for long hours promoting one’s services.
“To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.” Zaid Al-Zaidy
Requirement to get into Digital Marketing Freelancing
There is no specific educational qualification required as such to be a Digital Marketing Freelancer. However, a business degree will always be helpful as it would certify your marketing and business sense. You just need:-
- Well-built affinity towards computers and technology
- Knowledge about Social Media (Facebook, Instagram, Twitter, LinkedIn etc ) , Organic Search , Paid search etc . A short term course in the domain will always be helpful.
- Excellent Marketing sense and strong communication skills
- Elegance in writing skills
PROCESS TO GET INTO FREELANCING
All we need to start with is to identify which sector interests us. Multiple sectors can be chosen to work for but it is always suggested to chose a niche clientele. This will help you in the long run to gain credibility over others.
Next, we understand the offerings of the client, identify the target group and their buying behavior and build campaigns around them. Objective can be customer engagement, lead generation, brand promotion or direct sale. Formulate a Digital Marketing Plan for the client and propose to them. We need to be careful not letting them feel offended at pointing out incongruity in their current set of promotional activities. We need to build our case in a subtle way displaying right value vision to the client.
Once approved, all the points agreed upon should be jotted down and shared between Freelancer and the Client to avoid chaos in future.
Primarily the major activities carried out by Freelancers include:-
- Search Engine Optimization ( SEO)
- Search Engine Marketing ( SEM)
- Social Media Marketing ( SMM)
- Affiliate Marketing
- Building customized campaign focused at lead generation
Companies like Zappos, Amex, Mint, Uber, JetBlue, AirBnB have witnessed substantial growth in their businesses through these activities year on year.
Benefits of working as a Freelancer are multifold.
- Job is not location-bound ( not time-bound too in most of the cases)
- Workspace Discretionary lies with the freelancer as He Is His Own Boss
- You can decide your own remuneration based on your set of priorities
- Better work-life balance
- Helps to keep you up-to-date with changing technology
- Better control over career path
- Reduced risk of being laid off
There are dedicated websites for Freelancers like Elance.com, PeoplePerHour, O-Desk.com, Freelancer.com which provide ample opportunities for freelancers. Depending upon the quality of portfolio and experience, a Freelancer can command as high a remuneration as $10000. He can earn $25 to $200 per hour. It also depends upon the client base one develops over a period of time.
Specialization certainly adds value. It is less likely that a client looking exclusively for a Social Media Freelancer will hire a generalist Digital Marketer. Adding specialized expertise to your portfolio expands your growth opportunities as you create niche and competitive edge over others.