MBA in Marketing

The primary motive of any business organization is to sell its product or service to its customers. Marketing is how an organization, private or public, communicates its value to its customer with the end goal of selling its product or service. For a company, marketing is the approach that fundamentally determines management decision-making for necessary business functions. Therefore, an MBA in Marketing becomes a valuable preparation for a management role. A person trained in Marketing can provide useful inputs about markets, competitors and other aspects of a business thus becoming an asset to the organization. MBA Marketing is also a very good training ground for future entrepreneurs.

MBA, Marketing at MAII-Stratford enrolls future decisions makers in private and public sectors. Our course is structured in such a way to give students the maximum benefit of each field of knowledge within Marketing. Here is how our MBA Marketing course brings out the leader in you.

Marketing Concentration (Choose any four courses)

Course Code Course Name Credit
EBM515 Electronic Commerce: Business Models & Strategies 4.5
EBM552 Internet Marketing Strategies 4.5
EBM580 Managerial Marketing and Market Research 4.5
EBM650 International Marketing Management 4.5
EBM675 Business Plan for the New Venture 4.5

EBM515 Electronic Commerce: Business Models and Technologies
This course presents the fundamental concepts of online marketing, setting an e-commerce website, boosting sales through direct or affiliate marketing and so on. Specific focus is on creation of new business opportunities, identifying niche online markets, winning over new customers and keeping the existing customers happy. E-commerce also has to take into account the dynamic nature of online markets and fleeting systems in place that might change overnight. Government tax policies and regulations, security issues, privacy mandates and intellectual property rights are uncertain at best on the World Wide Web. Students will get to examine and analyze success stories and failures of e-commerce start ups and giants through assigned readings and case studies.
Prerequisite: None.

EBM552 Internet Marketing Strategies
This course introduces the student to concepts, tools, and techniques as they apply in business-to-consumer (B2C) and business- to-business (B2B) electronic marketing. Specific topics include: branding and recognition; consumer and organizational behavior in an e-market place; channels and relationship marketing; tools and techniques in the B2B market; and assessment of e-market opportunities.
Prerequisite: EBM515

EBM580 Managerial Marketing and Market Research
This course provides an overview of marketing, with special focus on market research as a means of determining or validating strategy. The course is aimed at the manager, who is the ultimate user of the research and who is responsible for determining the major scope and direction of marketing activities. Techniques of data collection, evaluation of alternative sources of information, methods of evaluating data, and methods of presenting the results are covered. The course also addresses: how to define information needs; how to test marketing procedures; forms of analysis applicable to market research information, and the role of models in decision making.
Prerequisite: None.

EBM650 International Marketing Management
The course examines international market segmentation, product attributes, cultural differences, and economic differences, differences in product and technical standards, global advertising, and international pricing in transnational business operations. It stresses application of marketing concepts, principles and procedures for planning, development, implementation and control of marketing programs. Course emphasis is on the matching of organization resources and strengths with global marketing opportunities, and strategies to overcome environmental threats. Central to the course is a team project involving the development of a marketing plan for a product or service to be marketed in at least two countries.
Prerequisites: EBM587.

EBM675 Business Plan for the New Venture
This course requires each student to submit a probable business plan, describe why they think it will succeed and how they expect to attract financing for their project. Students are expected to submit an in-depth review of business plan construction and its shorter derivatives. We have an annual business plan competition for which these business plans will be accepted.

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