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MBA in Marketing

Join the Masters course and work towards building a career in Marketing (MBA in Marketing)

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Career Prospects for MBA in Marketing

For a rewarding career in Sales & Marketing, Digital Marketing, Strategy, Marketing Analytics, B2B Marketing and Marketing Research.

World-class Faculty & Industry Interaction

Faculty credentials evaluated by National Association of Credential Evaluation Services (NACES). Students and Faculty interaction with corporate leaders & global management gurus.

Marketing Industry Future in India

India is expected to become the world’s third-largest consumer economy, reaching US$ 400 billion in consumption by 2025, according to a study by Boston Consulting Group. India has occupied a remarkable position in global retail rankings; the country has high market potential, low economic risk and moderate political risk

Why Stratford University?

USP Units-01
START IN INDIA, GRADUATE IN USA
Seamless transfer to our USA campuses
USP Units-02
AMERICAN UNIVERSITY WITH AN INDIAN SOUL
Degree accredited by ACICS, USA
USP Units-03
EARN WHILE YOU LEARN
Internships or Jobs from 1st quarter
USP Units-04
FACULTY
Over 100 American certified faculties
USP Units-05
ACCEPT TRANSFER CREDITS
Transfer from other universities and utilization of prior learning
USP Units-06
GLOBAL DIVERSITY
With over 70% students from 47 countries
USP Units-07
UNIQUE TEACHING PEDAGOGY
Project centric courses to be job ready
USP Units-08
PLACEMENTS
96% placement over last few years

MBA in Marketing Course Details

Course objective

The primary motive of any business organization is to sell its product or service to its customers. Marketing is how an organization, private or public, communicates its value to its customer with the end goal of selling its product or service. For a company, marketing is the approach that fundamentally determines management decision-making for necessary business functions. Therefore, an MBA in Marketing becomes a valuable preparation for a management role. A person trained in Marketing can provide useful inputs about markets, competitors and other aspects of a business thus becoming an asset to the organization. MBA Marketing is also a very good training ground for future entrepreneurs.

MBA, Marketing at Stratford enrolls future decisions makers in private and public sectors. Our course is structured in such a way to give students the maximum benefit of each field of knowledge within Marketing. Here is how our MBA Marketing course brings out the leader in you.

Stratford and you

Course Structure

(Total 40 courses x 4.5 credit hours each = 180 credit hours)

Students who hold an undergraduate degree in an unrelated field will be required to demonstrate competency in the business core areas. Competency can be demonstrated by completing necessary coursework prior to beginning graduate studies at Stratford University or by completing appropriate bridge course offered through the Stratford University On-campus or Online programs.

 

COURSE CODE COURSE NAME
BUS 100 Introduction to Business
BUS 120 Sales and Marketing
BUS 230 Financial Accounting
BUS 235 Operations Management
BUS 250 Principal of Economics

Any 8 Elective courses x 4.5 credit hours each = 36 credit hours

 

COURSE CODE COURSE NAME CREDITS
EBM502 Research Methods 4.5
EBM510 Information Processing and Web 4.5
EBM558 Corporate Finance 4.5
EBM560 Managerial Accounting 4.5
EBM562 International Managerial Accounting 4.5
EBM587 Strategic Business Marketing 4.5
EBM635 Business Transformations 4.5
EBM640 International Business 4.5
EBM642 Managerial International Business 4.5
EBM690 Business Capstone 4.5

 

Any 4 Concentration courses x 4.5 credit hours each = 18 credit hour

 

 

COURSE CODE COURSE NAME CREDITS
EBM 515 Electronic Commerce: Business Models & Strategies 4.5
EBM 552 Internet Marketing Strategies 4.5
EBM 580 Managerial Marketing and Market Research 4.5
EBM 650 International Marketing Management 4.5
EBM 675 Business Plan for the New Venture 4.5

 

EBM515 Electronic Commerce: Business Models and Technologies

 

Prerequisite:None


This course presents the fundamental concepts of online marketing, setting an e-commerce website, boosting sales through direct or affiliate marketing and so on. Specific focus is on creation of new business opportunities, identifying niche online markets, winning over new customers and keeping the existing customers happy. E-commerce also has to take into account the dynamic nature of online markets and fleeting systems in place that might change overnight. Government tax policies and regulations, security issues, privacy mandates and intellectual property rights are uncertain at best on the World Wide Web. Students will get to examine and analyze success stories and failures of e-commerce start ups and giants through assigned readings and case studies.

EBM552 Internet Marketing Strategies

 

Prerequisite:EBM515


This course introduces the student to concepts, tools, and techniques as they apply in business-to-consumer (B2C) and business- to-business (B2B) electronic marketing. Specific topics include: branding and recognition; consumer and organizational behavior in an e-market place; channels and relationship marketing; tools and techniques in the B2B market; and assessment of e-market opportunities.

EBM580 Managerial Marketing and Market Research

 

Prerequisite:None


This course provides an overview of marketing, with special focus on market research as a means of determining or validating strategy. The course is aimed at the manager, who is the ultimate user of the research and who is responsible for determining the major scope and direction of marketing activities. Techniques of data collection, evaluation of alternative sources of information, methods of evaluating data, and methods of presenting the results are covered. The course also addresses: how to define information needs; how to test marketing procedures; forms of analysis applicable to market research information, and the role of models in decision making.

EBM650 International Marketing Management

 

Prerequisite:EBM587


The course examines international market segmentation, product attributes, cultural differences, and economic differences, differences in product and technical standards, global advertising, and international pricing in transnational business operations. It stresses application of marketing concepts, principles and procedures for planning, development, implementation and control of marketing programs. Course emphasis is on the matching of organization resources and strengths with global marketing opportunities, and strategies to overcome environmental threats. Central to the course is a team project involving the development of a marketing plan for a product or service to be marketed in at least two countries.

EBM675 Business Plan for the New Venture

 

 

Prerequisite:None


This course requires each student to submit a probable business plan, describe why they think it will succeed and how they expect to attract financing for their project. Students are expected to submit an in-depth review of business plan construction and its shorter derivatives. We have an annual business plan competition for which these business plans will be accepted.

Each course is 4.5 Credits each

 

Masters degree comprises of 40 courses
( 180 Total credits)

* Masters Fee Per Credit = Rs. 15412
* Registration Fee = Rs. 45400

* Subject to annual increase
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